Marketing Solutions

Tailored tools to help you attract, engage, and retain customers — all powered by real-time, payment-linked technology.

Payment Linked Rewards

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Simpal for Merchants

Deliver instant savings to your customers

The Simpal Mastercard links a customer's payment directly to your in-store or online offers. When customers pay using their Simpal Mastercard, your offer is automatically applied — no staff intervention or POS integration needed.

Benefits for Merchants:

  • Drive immediate sales and foot traffic
  • Set your own offer terms and budgets
  • No vouchers, apps, or codes
  • Get performance data in real-time

Use Cases:

  • Customer acquisition
  • Lapsed customer re-engagement
  • Flash sales or low-demand period boosts
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Instant Savings Campaigns

Offer real-time discounts funded through a prepaid float.

Instant Savings provides frictionless value for customers and total control for merchants. You preload a float account, and customers get the benefit immediately when they pay.

Benefits for Merchants:

  • Total budget control
  • No training required for staff
  • Transparent reporting
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Cashback Offers

Encourage repeat visits with flexible post-purchase incentives.

Set up Cashback campaigns where customers earn money back after shopping with you. You control the rules — we handle the rest.

Features:

  • $ or % cashback options
  • Automated tracking and payout
  • Target specific spend thresholds or categories
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Affiliate Marketing

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Omni Channel

Leverage leading networks for online & in-store offers

Maximize reach with Linked Loyalty’s integration with top networks like Rakuten, Impact.com, and Commission Factory. Easily connect with affiliates, run online or in-store deals, and grow loyalty while boosting sales.

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New Audiences

Expand your reach to our exclusive audience groups

Linked Loyalty offers a comprehensive rewards platform that provides Users with access to a wide range of exclusive offers, products and unforgettable experiences. As a participating Merchant or Brand, your business will reach new customers & new closed loop audiences.

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Marketplace

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Kynect Marketplace

Promote your business in our multi-category marketplace.

Tap into high-intent audiences with access to featured placements in web, mobile app and via seasonal or solus partner eDMs.

Benefits for Advertisers:

Powered by Paypal Connected Path, our marketplaces feature in several closed user group loyalty programs across Australia. When a cart including your items checks-out, you get paid immediately.

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Marketplace Innovation

Sell your products inside our closed loop applications

Our Marketplace is a curated virtual storefront embedded within trusted partner ecosystems — including leading employers, membership organizations, associations and brand platforms. Being featured puts your products in front of highly engaged, loyal audiences.

Key Advantages:

  • Unlock new, high-value customer segments
  • Simple onboarding with seamless offer management
  • Participate in exclusive, partner-led promotional campaigns
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Case Studies

Journeys from those that came before you

Entertainment
January 28, 2025

How Entertainment Rewards Evolved into a Digital Powerhouse for Card-Linked Loyalty

Workplacer
January 25, 2025

How Workplacer Empowers Gen Z with Verified Employment Profiles and Real-Life Rewards

Fund raising
January 20, 2025

How Findraiser Turns Everyday Spending into Charitable Impact with Gamified Rewards