Who we are and what we stand for
Delivering solutions to drive outcomes
Linked Loyalty is proudly part of the Kynect family — a business dedicated to building better connections through building exclusive communities through smarter loyalty strategies.
Kynect is the engine behind our technology and the foundation of our shared ethos: to reject mediocrity and focus on what really drives performance — meaningful engagement, measurable impact, and long-term value.
At Linked Loyalty, we bring that vision to life by delivering innovative, integrated, and user-friendly solutions that empower businesses to better support their staff, customers, and stakeholders.
From helping people manage rewards and savings to driving genuine commercial growth, we’re here to help you go further — building loyalty tech that works with you.
Our dedicated team of experts
Mark is the engine behind Linked Loyalty. With deep experience across fintech, loyalty, and customer engagement, he’s on a mission to make rewards work harder—for brands and their customers. Big on vision and bigger on execution, Mark brings bold ideas to life (and keeps the team laughing while he’s at it).
Steve’s the glue that keeps our ideas grounded and our operations flying. With a background in tech, data, and business strategy, he’s the one turning big ideas into scalable systems (without breaking a sweat). If it needs building, streamlining, or finessing—Steve’s already on it.
Dane lives at the intersection of innovation and execution. With a track record of building high-performance tech teams and delivering at scale, he’s the architect behind the systems that make Simpal Tap simple. Cybersecurity, infrastructure, integrations—Dane’s on it, before you even ask.
Dominic’s the connector-in-chief at Linked Loyalty. With a background in fintech, retail, and loyalty across Australia and NZ, he knows what makes partnerships tick—and what makes them stick. Whether he’s crafting win-win deals or simplifying the complex, Dom’s all about helping brands unlock value through smarter rewards.
Briee is the voice of the customer—and he’s got the receipts to prove it. With deep experience across loyalty, CX, and product strategy, he makes sure every Linked Loyalty partner feels supported, heard, and one step ahead. Briee’s specialty? Turning complex journeys into smooth rides.
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