How RACV Delivered Scalable Travel and Lifestyle Rewards Across Australia Using Cliqit

Background/Challenge

RACV Travel & Experiences created Cliqit to enable it to deliver meaningful value and rewards to its partners, including special interest groups, grassroots sporting associations, tourism and travel operators, and other interested businesses across the State of Victoria, and Australia. The objective was to create a scalable rewards and benefits solution that could expand across Australia. The Cliqit Rewards & Benefits program needed to be a seamless, diverse, and scalable rewards solution that could cater to various audience groups.

Solution

Linked Loyalty developed a tech platfom leveraging its Kynect Platform that enables Cliqit to aggregate and ingest a diverse range of product offers across multiple categories, including travel, entertainment, dining, lifestyle, motoring, fuel, and gift cards. Offers were sourced by RACV Travel & Experiences through direct merchant relationships and aggregation partners, ensuring the Cliqit offering included a broad and competitive selection. The platform was designed with a web-first approach, allowing Cliqit users to easily access and redeem offers

Results

The launch of Cliqit Rewards by RACV Travel & Experiences, a dedicated web-first platform, was made possible by Linked Loyalty. The tech platform delivered by Linked Loyalty enabled Cliqit to integrate its wide range of offer types, redeemable via coupons, unique codes, barcodes, eCommerce checkouts, and travel booking platform redemptions for its B2B customers.