How Workplacer Empowers Gen Z with Verified Employment Profiles and Real-Life Rewards

Background/Challenge

Workplacer identified a gap in the employment landscape for Gen Z—students and young job seekers often lacked verified references and access to meaningful employment opportunities. Traditional job platforms didn't cater to their unique needs, and the rising cost of living further compounded their challenges. Workplacer aimed to bridge this gap by providing a platform that combined verified employment credentials with lifestyle rewards, enhancing both job prospects and quality of life for young Australians.

Solution

Linked Loyalty created a solution that leveraged its Kynect platform and leveraging integrations with Xref, Student Edge, and Payment Processors, Workplacer developed an app-first platform tailored for Gen Z. The platform offers users a free, globally recognised Xref profile to bolster their CVs, even for those without prior job experience. Through reward content aggregation, users gain access to a plethora of student discounts, cashback offers, and lifestyle perks. The platform's intuitive design allows users to search for jobs by postcode, apply directly, and receive rewards for referrals.

Results

The launch of Workplacer has redefined the job-seeking experience for Gen Z in Australia. By combining verified employment credentials with tangible lifestyle rewards, the platform has attracted a growing user base of students and young professionals. Employers benefit from access to pre-validated candidates, streamlining the hiring process. The platform's success has also been recognised through collaborations, such as the "Australia's Top 100 Gen Z Employers 2024" report, produced in partnership with Student Edge and Xref.