Why ISO 27001 Matters When Choosing Loyalty Technology Partners

In today’s digital economy, data is everything. And in the world of loyalty programs — where customer identities, behaviours, and preferences are tracked and used to drive engagement — that data needs to be handled with care.
That’s where ISO 27001 comes in.

What Is ISO 27001?

ISO 27001 is the international gold standard for information security. It’s a globally recognised certification that proves a company has robust systems in place to protect sensitive data — from how it’s stored and accessed, to how it’s processed and transferred.

It’s not just about IT. It covers policies, processes, people, and controls — all the layers that contribute to keeping information safe.

Why It Matters for Loyalty

When you run a loyalty program, you’re dealing with highly valuable customer data:

• Contact and demographic details
• Purchase history
• Behavioural insights
• Transaction-level data linked to rewards

This is data your customers trust you with — and any leak, misuse, or loss can do serious damage to your brand and your business.

Choosing technology partners who are ISO 27001 certified means you’re not just hoping they take security seriously. You’re choosing a partner that’s been independently audited and held to the highest standards.

What ISO 27001 Certification Tells You

When a loyalty tech provider has ISO 27001 certification, it means:

• They have a formal, audited Information Security Management System (ISMS)
• Risks are proactively assessed and mitigated across their systems
• There are strict access controls for both people and systems
• There are clearly defined incident response processes
• Security is not an afterthought — it’s embedded in the business

In a world of increasing data breaches, that’s more than peace of mind. It’s a competitive edge.

Security Builds Trust

Loyalty is all about relationships — and relationships run on trust.

Your customers are more likely to engage and share personal data when they believe it’s safe. Likewise, your internal stakeholders and legal teams want to know you’ve done due diligence on your vendors.

When you partner with an ISO 27001 certified provider, you’re signalling to everyone — customers, regulators, and colleagues — that data security is a priority, not a checkbox.

At Linked Loyalty, Security Comes Standard

Our loyalty platform, Simpal, is built with security at its core. As part of the Kynect Group, we’re proud to be ISO 27001 certified, with ongoing audits and continuous improvement as part of our culture.

We don’t just meet the minimum — we aim to exceed expectations.

So when you work with us, you can focus on building loyalty — while we keep your data safe.

Final Word

ISO 27001 isn’t a nice-to-have. It’s a signal that your loyalty technology partner is serious about protecting your business and your customers.

Because in loyalty, trust is everything.

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