Loyalty Management
March 14, 2025

Admin Access Tiers in Loyalty: Getting the Balance Right

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Behind every great loyalty program is a team of people making it work — marketers launching offers, finance teams reviewing redemptions, support staff resolving customer queries, and executives tracking performance. But not everyone needs the same access. And not everyone should have it.

That’s where admin access tiers come in.

At Linked Loyalty, we’ve built Kynect with a fully configurable, multi-layer access model — because in today’s complex operating environment, one-size-fits-all access simply doesn’t cut it.

Why Admin Access Tiers Matter

Whether you’re running a program for a local sports club, a national non-profit, an SME, or a corporate enterprise, there are some universal truths:

  • Security is non-negotiable
  • Compliance requirements vary
  • Operational efficiency depends on role clarity

If everyone in the organisation has full admin rights, you’re creating unnecessary risk — from accidental edits to data leaks or even fraud.
At the same time, locking everything down too tightly can cause friction, delays, and frustration.

Common Roles, Different Needs

Here’s how roles often vary:

Role Typical Needs
Marketing Admin Create and schedule offers, view performance data
Finance Access transaction reports, view float balances
Support Staff Manage user inquiries, trigger reward re-issues
Executives High-level dashboards, limited operational access
Developers / IT API keys, webhook configuration, system monitoring

Every organisation is different — which is why rigid, pre-set roles fall short.

The Kynect Advantage: Configurable Control

We designed Kynect to be adaptable. Admin access can be configured:

  • Per role
  • Per function
  • Per business unit or location

You can set restrictions based on who needs to see what, what actions they can take, and even limit access to specific user groups or merchants.

This allows clients to meet governance and compliance needs — without introducing bottlenecks or inefficiencies.

Real-World Example

A large retail brand might want strict separation between their in-store and eCommerce loyalty teams — each with different offer types, approval flows, and reporting needs.

A grassroots sporting organisation, on the other hand, may only need two roles:

  • One person to manage rewards
  • Another to oversee finance

Our system supports both — without compromise.

Final Thought

Admin access tiers aren’t just a backend setting — they’re a foundation for secure, scalable loyalty programs.

The key is flexibility:

  • Enough control to protect your data and processes
  • Without slowing down the people who make loyalty work

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